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4 Ways to Raise Exposure for Your Startup

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4 Ways to Raise Exposure for Your Startup

By Startup Valley (439 words)
Posted in Startups on April 10, 2014

There are (1) comments permalink

If you've taken the time to develop a lucrative idea into a viable business opportunity, the next step is usually to begin raising awareness of your brand or product. Entrepreneurs who take the time to learn about ideal marketing practices may feel that they've covered all of their bases, but that initial recognition that you need to really take off is one of the most challenging parts of successfully launching your startup. Use these valuable methods to properly position your company.

Establish Your Business as a Resource

Forbes notes that one of the most effective ways to get your name out there is by providing quality content on a regular basis. In order to discover more information about a business, many usually go to a search engine or social media website to do so. This is how potential customers will find out more information about your startup. Blogging about your ideas and relevant industry news is another way to share information to future customers.

Build Connections

Successful startups are run by entrepreneurs who understand the importance of networking. Attending trade shows, signing up for business-related social media websites and even speaking at seminars can help you meet people who will be able to help you on your journey to launching.

Utilize Equity Crowdfunding

Equity crowdfunding is an industry that has been steadily gaining popularity because of the success that startups have had with this option. You have the ability to potentially gain startup funds in exchange for shared equity in your company.

StartupValley is a unique equity crowdfunding portal focused on Title III of the JOBS Act for unaccredited investors. We are waiting while the Jumpstart Our Business Startups (JOBS) Act is being finalized by the SEC, which should be the end of Q3 or in Q4 of this year.

Make Personal Connections

Customers, journalists and potential investors want to see you make the effort to put your idea out there. If you decide to work with journalists to get your story told, make sure to contact writers directly. Placing personal effort into the process of raising exposure for your startup shows that you are dedicated to making your business concept work. Building a solid following for your startup is essential to ensure that investors and future customers have a strong understanding of what your brand is all about.  

Comments (1)

Darius posted on: April 21, 2014

Good article! Building connections and utilizing equity crowdfunding is very important.

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