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Grow Your Business Through Equity Crowdfunding

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Grow Your Business Through Equity Crowdfunding

By Startup Valley (307 words)
Posted in About StartupValley on July 23, 2013

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In exchange for an ownership stake in your business, hundreds or thousands of investors will be able to line up to give your company the funding it needs to get off the ground, fulfill a large order or simply complete the first prototype of your new product.

A Steady Pool of Investors

One of many reasons why equity crowdfunding can be such a great way to grow your business is because you can create a steady flow of investors. While some don't mind investing in a new idea before it is fully developed, others take a wait-and-see approach.

The Investors Can Provide a Steady Hand as You Progress

Anyone who chooses to invest in your company may want to have a say as to how the company is run. While you don't want to cede total control of your vision, allowing an influential or knowledgeable investor to help push your product to market can be a huge help. If this is your first business venture, you may not have the clout to convince manufacturers to mass produce your product or stores to stock your line of goods on their shelves. However, knowing the right people could provide you with the connections you need to place your product in the hands of your ideal customer.

Your Company May Have Its Customer Base Already

Chances are those who invests in your company should be willing to buy the products of services or promote your business. Creating a loyal customer base and brand following are invaluable for any business.. For a new business, getting the word out about how great your company is can go a long way toward sustaining its future growth.

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