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Successful Crowdfunding: 5 Tips to Make Your Campaign Standout

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Successful Crowdfunding: 5 Tips to Make Your Campaign Standout

By Startup Valley (453 words)
Posted in Crowdfunding on September 25, 2014

There are (6) comments permalink

More than half of all crowdfunding campaigns started on the Kickstarter platform fail. Despite the risk of failure, the popularity of crowdfunding continues to rise. To be sure your campaign is successful, it is imperative that yours stands out in a saturated market.

Be Likeable

It seems like common sense but it bears repeating, people will back campaigns that they feel personally invested in the success of. Ultimately, you want to create fans and supporters; you want these people to be more than mere investments to your cause. Present your story, your dream and your reason for going after your passion. When you demonstrate to potential investors how firmly you believe in your idea, it helps them to believe in your idea. Once they believe in and are passionate about your project, they will help you spread the word and reach a broader audience leading to a more successful crowdfunding campaign.

Generate Original Content

Your campaign is unique and the content that you put out in support of it should be as well. Give visitors to your campaign a reason to support you. Use various social media platforms to spread the word and use these sites to your advantage. Strive to create posts and content that add value to the life of the reader and leave them wanting to come back for more.

  Connect With Your Supporters

 Social media visibility is a critical factor in successful campaigns, so take the time to connect with those that show interest in your campaign. Twitter is a useful social networking site that allows you to succinctly and quickly interact with those following you.

  Invest Time in Your Campaign

While it would be wonderful if all you had to do was post a crowdfunding campaign and sit back as capital pours in, that could not be further from what is required. Successful crowdfunding requires a significant amount of time each day spent updating followers, answering questions and marketing to your targeted demographic.

Network with Influencers

Give your campaign a jumpstart when you connect with influential individuals in your industry. Reach out to people that already have amassed a following and ask them to help you market your campaign. The more friends a cause or individual has on Facebook, the greater potential for a positive financial impact on your campaign.

For a crowdfunding campaign that impresses potential investors, put out content that tells your story and sells your idea. Market to a broad audience using a variety of social media sites and spend time truly connecting with your audience. Lastly, remember to have fun during your campaign knowing that you are actively pursuing your dream.

Comments (6)

Waqar posted on: January 5, 2015

Very helpful tips! it would really help start ups to gather some funds easily.

Heather Wilson posted on: May 18, 2015

www.givesendgo.com Christian Crowdfunding. For Christians by Christians. This was a great article. I am always looking for more tips etc! We would love to feature you one our blogs if you were ever interested!! Thanks Heather gsg@givesendgo.com

Kickstarter posted on: December 12, 2016

Thanks for these tips. LitCircle isn’t about sharing an un-tethered photo to Instagram or an ephemeral video to Snapchat. It’s about communicating your activity at this very moment— not just your night’s video, but your night’s narrative. It’s about letting your friends know whether they should join you. A place for you share your night’s funny, crazy moments, away from grandma’s view on Facebook. But, most of all, for those friends to learn where you are so they can join you without having to bother you with text messages.We need the manpower and finances to finish LitCircle app. That's why, We made a Kickstarter campaign. Help spread the world and support the campaign to create the craziest app movement ever. For more details, Visit: http://kck.st/2ghzUEU

Kickstarter posted on: December 23, 2016

Very helpful tips! Thanks for sharing Wouldn't it be awesome if you could find what parties were happening around you, right now? Maybe now you can. Invest in this kickstarter to make the party app a reality Visit: http://kck.st/2ghzUEU

crowdfunding posted on: December 30, 2016

Hi Heather Wilson, thanks for the tip about christian crowdfunding

Sam Dias posted on: May 22, 2018

Yes these are some of the best things you have explained to make a crowdfunding campaign successful. The same way we have promoted our kickstarter campaign and its 1400% already funded.
Check out: https://kickstarter.com/projects/1311831077/the-devops-engineer-e-degree

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