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Top Crowdfunding Trends Every Entrepreneur Should Know

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Top Crowdfunding Trends Every Entrepreneur Should Know

By Startup Valley (555 words)
Posted in Equity Crowdfunding on June 05, 2014

There are (1) comments permalink

Equity crowdfunding is expected to be live by the end of 2014. It's become clear that the model of crowdfunding really is here to stay, and that it has the potential to completely transform the way people do business.

Even more exciting for small startups is the fact that, due to the 2012 JOBS Act, the principles of crowdfunding can now be applied to investing as well. Equity crowdfunding tosses out the old stringent restrictions against companies soliciting investments from the public, meaning greater freedom for businesses and investors alike. Now you can raise capital for your startup by appealing to the massive, newly created pool of everyday investors.

The StartupValley platform makes it easy to get involved in equity crowdfunding right away once the rules are live. Your company can be placed on our list of startups if it is approved. Crowdfunding is a great way to raise the funds needed to get your vision off the ground and start spreading the word about your product through a devoted base of early adopters who, under Title III of the JOBS Act, will have a stake in your business's success.

“Crowdfunding opens a world of possibilities, but it’s not an easy out or a guaranteed way to get funding. But if you do your research, choose the appropriate platform, and promote your campaign before its launch, your odds are much better.” –Amanda L. Barbara, vice president and co-founder of Pubslush.

Given the incredible power that equity crowdfunding can unleash, it's important for small companies to understand recent crowdfunding trends. Here are three things that every entrepreneur should know about this new approach to raising money:

  • There's been a rapid growth in do-it-yourself entrepreneurship. This could be due to a number of reasons but primarily many entrepreneurs looking to start a business of their own. In the past, your business had to appeal to a very limited set of rich investors, but now you will be able to take your case straight to the people. Since the pool of investors is now relatable to the customer base you're hoping to market your product to, seeking investments can help you refine your marketing strategies. You can find out what appeals work best and what interests your customers most in the very first stages.
  • Companies have begun to realize the possibilities that come with using existing networks to jump-start their campaigns. If you've already built a loyal following, you can leverage it to help raise capital by making its members aware of the investment opportunity that equity crowdfunding will bring. This makes it all the more critical to take advantage of the publicity that comes with a strong social media presence.
  • Crowdfunders have shown an especially strong level of interest in three fields: technology, apparel, and video production. In this age of tablets and smartphones, there's something about new gadgets that appeals to the soul of the common investor. Many companies have had successes in raising money to create films. The Veronica Mars movie is a prime example—shows what happens when loyal fan bases are allowed to flex their collective muscle.

Comments (1)

Dhru posted on: February 6, 2015

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