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Your Crowdfunding Pitch: What to Include

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Your Crowdfunding Pitch: What to Include

By Startup Valley (550 words)
Posted in Crowdfunding on November 05, 2013

There are (1) comments permalink

Crowdfunding is a proven method of securing funding for your startup business. Since the inception of crowdfunding, entrepreneurs have offered perks and rewards to their investors. With the upcoming approval of Title III of the JOBS Act, startup companies will be able to begin providing equity in their company in return for investment through equity crowdfunding. However, success with crowdfunding depends on a well-crafted video pitch. Your pitch must include a number of essential features, including specific information about your company and a solid introduction.

1. A Catchy Introduction

No matter how strong the rest of your pitch is, you won't connect with any potential investors if your introduction is weak or boring. Don't let your introduction become bland monotone featuring a basic description of your company and goals. An upbeat tune and animated graphics can capture the attention of your audience and draw them into your pitch. Use your introduction to connect with your audience; tell a story that illustrates why you decided to start your company and why investors should care about it. Use creativity or humor to make your video entertaining and encourage your viewers to share your pitch with their friends.

2. The Vision of Your Company

The most important goal of your pitch is to explain the purpose and vision of your company. Describe the need or problem that your product or service will fill or solve. For example, if your business will offer students the chance to rent textbooks at a low cost, use your pitch to explain how the high cost of textbooks harms today's students. If your audience believes that your startup will address a real problem, they may be more likely to invest in your company.

3. Specific Details

After explaining the overall vision of your company, you must tell your audience how your company will achieve its goals. For example, stating that your business model will help poor neighborhoods have better access to organic food is noble, but anyone can make a grand claim. You need to convince potential investors that you offer a real solution to the problem that you present. In this case, attempt to explain that you will offer a service providing direct farm-to-neighborhood deliveries, cutting out the expense of grocery store mark-ups. Specific details help your investors understand exactly what their money will support.

4. Your Personality

No one wants to watch a dull speaker read a bland script. Infuse your pitch with your own authentic personality. Many startup companies are similar, but your personality is unique. Your personality will make your crowdfunding pitch stand out and stay in your viewers' minds long after they finish watching your video or reading about your concept. Include personal stories that show your viewers why you care about your new business. If you can forge a personal connection with your viewers, they may be more likely to contribute to your startup.

5. Text and Images

Your audience will hopefully want to read more about your company after looking over your pitch. Include text that offers further specific details about your funding goals and answer potential questions that your visitors may have. Images can illustrate important details, and your logo can help investors remember your company. Business plans and pitch decks are highly recommended as well.

Comments (1)

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