Full Pitch
Why did we build this technology? We believe consumers deserve a better experience and more value from advertising; that waste in ad spend should be reduced, if not eliminated for advertisers; and that the time is now to challenge the status quo.
Consumers benefit: Hyper-relevant messaging and personalized deals; feeling of control over their digital experience; utility that saves time and money
Advertisers benefit: Improved efficiency and effectiveness; platform for both local and national ads; reaching hand-raisers; accurate data and business insights
Publishers benefit: Personalized experience for their engaged audiences; Higher ROI; Better data and insights
Your main objection: You hate ads. Why would I bother with this?
Our answer: We consistently find in our research and studies that consumers do not hate advertising. What they hate is irrelevant advertising. You are frustrated and your response so far has been to ignore ads. You will see millions of ads over the next ten years. Why not take control of your digital experience and have relevant ads and deals delivered directly to you, through whatever device or site you are using.
